Social Media Marketing minors are introduced to marketing with a twist of the digital age.
You will be introduced to skills such as developing creative ideas, marketing tools, and optimizing results on different search engines. You will learn different promotion methods that generate exposure for a company and what methods are most beneficial for specific companies.
You will also learn the principles of marketing and how they connect to different forms of social media.
These requirements are from an excerpt from the University Academic Catalog, which outlines the requirements for a student to earn the distinction of being a Castleton University graduate. The complete catalog is available online.